Shanghai's Seed Cathedral

The UK Pavilion at the 2010 World Expo has both scientists and designers all abuzz. Designed by English designer Thomas Heatherwick, the building utilizes 60,000 transparent rods that move with the wind and send shimmering light into the interior of the stucture by day and cast an etherial glow by night. Even more impressive...each rod tip contains a seed from Kumming's Institute of Botany. Inspired by Englands love of gardening and public parks, and the Kew Gardens Millennium Seed Bank, Heatherwick created the building and broader pavilion to honor and celebrate green spaces, sustainability, and biodiversity.

MIT's 'double bubble' green machine

Innovators at MIT have conceptualized the perfect ride for jet set environmentalists...what they call the double bubble. Using 70% less fuel, the aircraft will go far in reducing the footprint of air travel in coming decades.

Recycling on the Runway

I was pleased to see that, once again, recycling has made its way into Project Runway. I'm a sucker for any skill-based reality tv show and Project Runway is one of my favorites. This season the designers had create garments from salvage car parts. As always, there were designs that were in and that were out. The winner was a trenchcoat made of golden seatbelt salvage.

Kenneth Cole, king of social marketing

Kenneth Cole's new "We all walk in different shoes." ad campaign showcases design and diversity at its best. Kenneth Cole has long been the king of social advertising having created many a slogan that appeals to both one's heart and pocketbook, but this latest campaign is one of his best. Two of the featured individuals in the campaign are none other than Jay Bakker and Matisyahu. Jay is the punk evangelist son of Jim and Tammy Bakker and recently founded the Revolution Church that embraces diverse lifestyles and other religions. Matisyahu, a Hasidic Jewish raggae and rap artist, has wowed crowds around the world with his incredible music and lovable outlook on life. The current campaign also features an albino African American woman, a cancer survivor, and a transgender woman.