Thursday, August 21, 2008

Kenneth Cole, king of social marketing


Kenneth Cole's new "We all walk in different shoes." ad campaign showcases design and diversity at its best. Kenneth Cole has long been the king of social advertising having created many a slogan that appeals to both one's heart and pocketbook, but this latest campaign is one of his best. Two of the featured individuals in the campaign are none other than Jay Bakker and Matisyahu. Jay is the punk evangelist son of Jim and Tammy Bakker and recently founded the Revolution Church that embraces diverse lifestyles and other religions. Matisyahu, a Hasidic Jewish raggae and rap artist, has wowed crowds around the world with his incredible music and lovable outlook on life. The current campaign also features an albino African American woman, a cancer survivor, and a transgender woman.

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